Good Morning!

Now, I know it's usually a web design and business practice no-no to put in things that draw attention away from your site, but this is a special case. 

You might have noticed the new link along the top, and I'd like to take a moment to explain why it's there.


Rie Tulali, the founder of TeaCurious, is working towards the betterment of tea's future through the pursuit of knowledge, the spreading of said knowledge, and the undertaking of special experiments and projects that relate to how we consume and interact with tea in the current world around us.

As one of the driving forces behind my entire reason of entering the world of tea and the respect we share for the drink (and all of it's symbolism, benefits, and culture), it is absolutely worth your time to follow alongside her if you want to broaden your horizons and learn things you might not have already known.

Her to-the-point, relevant, and easily digestible information she presents is our preferred method of choice to pass down knowledge and prevent the loss of tea's importance in future generations to come.

Here's to the exploration and thrilling adventure in the world of tea!


A word on the importance of transparency

Valued customers and dear friends, we're reserving this section of the site to write about things that we come across our journey that don't quite belong anywhere else, but are important enough to us that we must make known. 

Today, while thinking deep into what Ruby Lion will represent in the future (specifically how), the topic of transparency came to mind.

When you think about the ocean of products on the market and the various rules and checks that need to be created to ensure the customer gets a honest-to-goodness product into their body, it's paramount that the intention of the company providing that product be genuine and pure. From a bottom-line perspective, cheating the customer by omitting information and cutting corners is profitable, but in the end, isn't the well-being and happiness of ourselves and the people around us vastly more important? 

Tea, by its very nature, cannot and will never have ill-will towards it's consumers. It's the people behind the tea that imbue the leaves with unnatural chemicals, boast about their company's image, and even dictate and define the all-important customer experience with this lack of devotion or ill-intention. 

Moving forward, one of the many goals I wish Ruby Lion to address as a brand, as a company, and down to the core of it's people is the ability to remain transparent to the customer, because honesty has always been the best policy, regardless of what food industry.

It's the absolute least that can be done, because we owe it to them (especially those who are even giving us their hard earned money for our Tea) as decent human beings. 

Thank you to all who have been patient, and continue to be patient with us on the matter.

Signing off,